Michele DeKinder-Smith's Articles - Leadership Articles - A great resource for enhancing your leadership knowledge!

Display Category\|Title\|Newest\|Oldest
Marketing Strategies: How to Test Your Advertising! Small business owners can use the same tools pioneered by Fortune 500 companies for testing the effectiveness of their advertising, whether in print or on the web. This article provides a step-by-step primer on handling advertising like the pro's. Marketing Strategies: Are You Making This Marketing Mistake? Most small business owners create a marketing plan in reverse, by deciding on an idea or product before testing the market. The principles behind do-it-yourself market research are simple and can save any small business owner time and money. Below is a primer to get you started.