Career Articles
  
 

Robert Thomson's Articles

  • Preparing For an Interview - 3 Tips to Ace an Interview
    When is comes to getting a job it is pretty much like anything else. You need to build value and essentially sell yourself. The question you ought to ask yourself is, "Why should this company employ me"?
  • Why Mail is Still the Best Way to Communicate with Customers and Prospects
    Direct mail is a proven, cost-effective way to get your messages and offers into the hands of potential customers. Mail should never be disregarded in favor of email, or any other direct marketing methods; it stands well on its own, and can be a powerful complement to other communications media.
  • Does Your Business Card Work For You?
    Take a look at a typical business card and the similarities leap out so strikingly that they all seem to be following the same rules. Of course you have your name on there, and your business name.
  • Types of Interview Questions
    Interview is a vital part of recruitment procedure. Some interviews are followed by the written test and others are taken directly. Job interview always brings stress, anxiety and fear for the interviewer especially if he/she is going to appear for the first time.
  • Why Do Some Sales Go Bad? Laura Betterly Explains
    Why do some sales go bad? You know what I mean, seems like its going great and then no communication, no calls back. It can be the cause of a real sales slump.
  • The Six Sigma Leadership Advantage
    Since you are reading this article you have at least heard of Sig Sigma. For some, it may sound like a fraternity, but it is a business philosophy for success. You may already have a business philosophy that is driving your bottom line, but if you aren't as successful as you want to be, Six Sigma may be able to help.
  • 10 Resume writing tips to land you your dream job
    A good resume is essential for getting a dream job. A resume, if well written can multiply your chances of finding a suitable job.
  • The What's Next? Process for Creating A Winning Competitive Strategy
    The new heart of the process is the question "what is possible?".
  • How Can You Lure Consumers Into Loving Your Brand?
    Love for a brand is actually a strong feeling of anticipation for something good, pleasant or beneficial that we believe with great certainty that we will get from the brand. It is the anticipation for good experiences, pleasant sensations or positive emotions.
  • Creating Brands That Provide Psychological And Social Benefits Beyond The Product
    The main reason for the general fascination with brands is their ability to provide the consumers an extra value in addition to what the product\service\company themselves can provide. A value which becomes the major motivation for consumers to desire the product.
  • 9 Ways to Improve Staff Morale
    Staff turnover costs American companies millions of dollars every year. The cost of lost work days, interviewing candidates, reviewing resumes, checking references, filing paperwork and training the new staff member is much more expensive, in most cases, than creating a work environment where staff members are happy and want to stay.
  • Selling Yourself
    So often the personal aspects of creating a positive, successful business relationship are overlooked. This is the technique that all CEO’s and corporate giant directors started out utilizing. They were not born the head of a major company. They worked to get there, and they started with themselves.

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